Effects of Color and Complexity in Still Photographs on Mental Effort and Memory

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Abstract
Experimental findings suggest that exposure to images with color or complex elements results in different viewer responses in than black and white or simple images. Study images were taken from popular magazines. Experimental subjects did find it easier to remember images with color and—opposite to general lore—more complex elements. Contrary to one study hypothesis, complexity did not result in more (reported) mental effort.

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