Consumer Information Policy in Sweden—What can be Learned?
Open Access
- 1 January 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 35 (1) , 50-55
- https://doi.org/10.1177/002224297103500109
Abstract
Almost all Western nations now have private or public consumer information programs. Sweden has a particularly rich experience in the product information area. In this article special emphasis is placed on Sweden's voluntary informative-labeling system which is relatively unknown in the United States. The author suggests that the consumer-conscious U.S. industry might well consider developing a similar consumer information system.Keywords
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