The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information
- 1 December 1990
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 17 (3) , 362-374
- https://doi.org/10.1086/208563
Abstract
This research investigates the effects of consumer characteristics (e.g., familiarity and enduring motivation) and stimulus characteristics (e.g., inKeywords
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