Communicating to an Ideal Audience: News and the Notion of the ''Informed Citizen"
- 1 October 1997
- journal article
- research article
- Published by Taylor & Francis in Political Communication
- Vol. 14 (4) , 405-419
- https://doi.org/10.1080/105846097199209
Abstract
The news genre presupposes an ideal audience type-the ''informed citizen." Here, I will address what it means to ''be informed." How should audiences be addressed to enable them to become informed citizens, compared to addressing them as consumers? I will argue that when going beyond the official status attributed to news, one might find that viewers have contradictory feelings regarding the genre. I will provide examples of such news-related ambivalences and frustrations from my own research.Keywords
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