Abstract
Social identity it a product of emergent definitional processes occurring in socially defined situations. This article presents a situational approach to understanding an aspect of social identity in later life—the social stigma of old age. Social stigma is conceptualized as an attribute which is perceived to be discrediting, incongruent with expectations, and non-pivotal in regard to the cluster of attributes associated with a specific social category. A typology of situations, based on their potential for producing the stigmatization of old age, is presented. Additionally, stigmatization in these situations is influenced by the following: commitment and legitimation, generational contacts, performance norms, and gender. Implications of a situational approach to the investigation of old age are discussed.

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