Pricing in the Australian Wine Industry
- 1 April 1990
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 24 (4) , 11-17
- https://doi.org/10.1108/eum0000000000603
Abstract
The complex issue of wine pricing is addressed with reference to the Australian wine industry. The influence of the costs of production, government policy and legislation, the image sought for the wine, competitive forces, distribution channel costs and consumer behaviour are detailed.Keywords
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