International Journal of Retail & Distribution Management
- 1 June 1993
- journal article
- Published by Emerald Publishing in International Journal of Retail & Distribution Management
- Vol. 21 (6) , 3-31
- https://doi.org/10.1108/eb018438
Abstract
Being in possession of the “right” information is vital in maintaining competitiveness in the modern business age. There is a mass of information “out there” in the environment, so coping with it, managing it effectively, and selecting from it that which is useful, would appear to be the key to success.Keywords
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