"Women's Lib-ers" versus Independent Women: A Study of Preferences for Women's Roles in Advertisements
- 1 November 1977
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 14 (4) , 469
- https://doi.org/10.2307/3151187
Abstract
Young college women who are "independent" and who express profeminist attitudes are shown not to react significantly differently to women's roles ...Keywords
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