Measuring the Purchasing Man: TREND

• 1 November 1973
• journal article
• research article
• Published by Wiley in Journal of Purchasing
• Vol. 9  (4) , 68-85
• https://doi.org/10.1111/j.1745-493x.1973.tb00276.x

Abstract

Keywords

• TREND
• MEASURING THE PURCHASING MAN