Incentives and Reinforcement: A Behavioral Approach to Fertility

Abstract
A reinforcement analysis of fertility, emphasizing the principles of applied behavior analysis, shifts attention from response‐inferred constructs (beliefs, attitudes, wishes, and preferences) to manipulable environmental variables demonstrated to be functionally related to fertility behavior. The analysis suggests a variety of relevant target behaviors to be strengthened by setting up appropriate reinforcement contingencies (incentive systems). Attention is paid to the practical difficulties that are met in any effort to manipulate important reinforcers for large masses of people. It is concluded that a functional analysis offers both practically useful techniques and a powerful research paradigm; the analysis should facilitate efforts by governments and other social agencies to lower fertility.

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