Brand Loyalty vs. Repeat Purchasing Behavior
- 1 February 1973
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 10 (1)
- https://doi.org/10.2307/3149402
Abstract
Brand loyalty is first distinguished from simple repeat purchasing behavior and then conceptually defined in terms of six necessary and collectively sufficient ...This publication has 0 references indexed in Scilit: