Marketing to Meeting Planners
- 1 August 1981
- journal article
- other
- Published by SAGE Publications in Cornell Hospitality Quarterly
- Vol. 22 (2) , 45-50
- https://doi.org/10.1177/001088048102200210
Abstract
A recent study yields insight into the composition of the meetings market and suggests where hoteliers should spend their marketing dollarsKeywords
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