The Long and Short of Strategic Planning
- 1 March 1990
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 11 (3) , 15-19
- https://doi.org/10.1108/eb039370
Abstract
ROI forces a corporation to measure its performance based on a short‐term horizon. What is needed is a way to blend both short‐term and long‐term plans to achieve corporate objectives.Keywords
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