The Construct Validity of the Tripartite Classification of Attitudes

1 February 1979

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 16 (1) , 88
https://doi.org/10.2307/3150879

Abstract

The convergent, discriminant, and predictive validity of the tripartite model of attitudes is investigated. On the basis of a structural equation methodology, e...

Keywords

CLASSIFICATION
MODEL
ATTITUDES
STRUCTURAL
CONSTRUCT VALIDITY
CONVERGENT
TRIPARTITE
EQUATION METHODOLOGY

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