The Effectiveness of the Major Clearing Banks in Attracting New Accounts: A Case Study

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Abstract
This case study reports on the ways in which the five major clearing banks (Lloyds, Barclays, Midland, National Westminster and Williams and Glyn's) attempted to attract new student accounts at the beginning of the academic year 1978‐1979; how successful they were in obtaining these new accounts; and what were the major influences that attracted students to join particular banks.

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