The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance
- 1 June 1982
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 9 (1) , 56-65
- https://doi.org/10.1086/208896
Abstract
The cognitive effects of advertising repetition are examined by considering the impact of three levels of TV commercial exposure within a one-hour prKeywords
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