Corporate Communication as a Discipline
- 1 August 1996
- journal article
- research article
- Published by SAGE Publications in Management Communication Quarterly
- Vol. 10 (1) , 73-97
- https://doi.org/10.1177/0893318996010001005
Abstract
Of the four disciplines under discussion in this special edition of Management Communication Quarterly, corporate communication is both the newest and perhaps the least understood. It is also the only one of the four that is specifically related to a functional area within organizations. This position article will first define the field of corporate communication as a discipline, then look at how it relates to the other subdisciplines under consideration (management communication, business communication, and organizational communication). The article will also focus on how corporate communication research is evolving.Keywords
This publication has 4 references indexed in Scilit:
- The Shape of Our Field: Business Communication as a Hybrid DisciplineInternational Journal of Business Communication, 1993
- A Macro Theory of Management CommunicationInternational Journal of Business Communication, 1988
- The Process Religion and Business CommunicationInternational Journal of Business Communication, 1987
- Remembering Our Charter: Business Communication at the CrossroadsInternational Journal of Business Communication, 1983