Eugene Talmadge's use of identification during the 1934 gubernatorial campaign in Georgia
- 1 June 1970
- journal article
- research article
- Published by Taylor & Francis in The Southern Speech Journal
- Vol. 35 (4) , 342-349
- https://doi.org/10.1080/10417947009372067
Abstract
Even though he violated many of the principles of good speaking, Eugene Talmadge could arouse an audience to a fever pitch. This study indicates how Talmadge used the principle of identification to capture and sustain the attention of the audience.Keywords
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