Voluntary Simplicity Lifestyles and Energy Conservation

1 December 1981

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 8 (3) , 243-252
https://doi.org/10.1086/208861

Abstract

This paper presents a behavioral index for measuring an individual's tendency towards a lifestyle of voluntary simplicity, characterized by ecological awareness, attempts to become more self-sufficient, and efforts to decrease personal consumption of goods. The index is shown to predict energy conservation and intention to purchase solar equipment.

Keywords

ENERGY CONSERVATION
ECOLOGICAL AWARENESS
PERSONAL CONSUMPTION
PREDICT ENERGY
BEHAVIORAL INDEX
INDIVIDUAL'S TENDENCY
SIMPLICITY LIFESTYLES

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