The Competitive Case Presentation and Critique Training Method
- 1 April 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 5 (1) , 22-32
- https://doi.org/10.1177/027347538300500105
Abstract
This structured case method provides marketing students at advanced stages of learning with the authority/responsibility for carrying out the case presentation critique, and peer evaluation.Keywords
This publication has 5 references indexed in Scilit:
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- The GolferCalifornia Management Review, 1979
- A comparative study of individual, majority, and group judgment.The Journal of Abnormal and Social Psychology, 1959
- Is the judgment of the group better than that of the average member of the group?Journal of Experimental Psychology, 1932
- Group Judgments in the Field of Lifted Weights.Journal of Experimental Psychology, 1924