Citizen Opinion Surveys And Effective CD Efforts

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Abstract
If a survey of citizen opinions is to be valuable to a community’s development efforts, it must be designed to systematically achieve previously determined objectives. Previous discussions of using surveys within a CD context, however, have not explicitly detailed how survey procedures should vary with alternative objectives. Four distinct objectives of a survey are described, and procedures uniquely important to each are discussed. It is suggested that efficient achievement of. one goal may often work against attaining others, thereby demanding that multiple objective surveys be approached with caution.

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