Detecting and Explaining Vividness Effects in Attitudinal Judgments
- 1 February 1984
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 21 (1) , 54
- https://doi.org/10.2307/3151792
Abstract
A common belief among marketing practitioners is that increasing the vividness of a message enhances its persuasiveness. This belief has received support in exp...This publication has 0 references indexed in Scilit: