Methods Of Accountability Research For Destination Marketing

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Abstract
The purpose of this article is to discuss the types ofpersuasion tools commonly used in destination marketing and the types of accountability methods which may be suitablefor those tools. Tourism persuasion activities are aimed at influencing the consumer at three times: prior to leaving home; while enroute to the destination; and after arriving in the destination area. The article shows that a variety of different accountability methods exist depending upon the particular persuasion technique.

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