Consumption Choices at the Macro Level
- 1 December 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 2 (2) , 6-15
- https://doi.org/10.1177/027614678200200202
Abstract
Macro phenomena in the sphere of consumption have not been the focus of inquiry in marketing or other disciplines. Consumption patterns are the main analytical categories for macro level studies of consumption. The concept and dimensions of consumption patterns are explored in this article. It is argued that the formation and transformation of consumption patterns at a societal level are central phenomena in the domain of macromarketing.Keywords
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