Plasma levels of vasoactive intestinal polypeptide (VIP) in the corpora cavernosa penis and dorsal penile veins greatly exceeded those measured in the limb or caudal veins during anaesthesia in various mammals (Bennett's wallaby, Barbary sheep, cheetah, puma, sooty mangabey, pigtail macaque and chimpanzee). Tactile stimulation of the penis immediately before or during collection of blood samples resulted in an increase. In the wallaby, VIP levels (mean ± s.e.m.) in blood samples collected from the flaccid penis in the absence of tactile stimulation were very low (0·6 ± 0·5 pmol/l). A 36-fold increase in VIP occurred after manual extension of the flaccid penis (24·8 ± 3·2 pmol/l) or during manually stimulated erections (25· 1 ± 1·7 pmol/l). Electrical stimulation of erection produced no significant increase in VIP levels (2·3±0·9 pmol/l) unless accompanied by tactile stimulation (17·5±1·4 pmol/l). These studies provide the first demonstration that sensory feedback from the penis plays an important role in regulating vasoactive intestinal polypeptidergic activity. Since VIP is a potent vasodilator its release due to tactile stimuli during copulation may play a role in the maintenance of penile erection. J. Endocr. (1984) 100, 249–252