Value creation in the relationship life cycle: A quasi-longitudinal analysis
Top Cited Papers
- 7 October 2005
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 35 (1) , 20-27
- https://doi.org/10.1016/j.indmarman.2005.07.003
Abstract
No abstract availableKeywords
All Related Versions
This publication has 37 references indexed in Scilit:
- Interaction in business relationships: A time perspectiveIndustrial Marketing Management, 2004
- Capturing value creation in business relationships: A customer perspectiveIndustrial Marketing Management, 2003
- Functions of industrial supplier relationships and their impact on relationship qualityIndustrial Marketing Management, 2002
- Business suppliers' value creation potentialIndustrial Marketing Management, 2002
- Customer value: The next source for competitive advantageJournal of the Academy of Marketing Science, 1997
- Developing a customer value-based theory of the firmJournal of the Academy of Marketing Science, 1997
- Reflections on gaining competitive advantage through customer valueJournal of the Academy of Marketing Science, 1997
- An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its AssessmentJournal of Marketing Research, 1988
- Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research, 1981
- A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research, 1979