A Strategic Problem in Logistics Control

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Abstract
Satisfying target markets is a major strategic purpose of all organisations. Logistics management, however, often encounters difficulty in serving individual customer groups. The target market or market segment is the building block of corporate strategy, the focus of both marketing and logistics efforts. Marketing focuses narrowly on specific sets of customers who respond in a similar way to the marketing mix. Logistics strategy, on the other hand, stresses the integration of material and product flow through the organisation as a single unit. The common bond lies in meeting the needs of these groups.

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