The Internet for the rest of us: marketing on the World Wide Web
- 1 April 1996
- journal article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 13 (2) , 36-47
- https://doi.org/10.1108/07363769610115393
Abstract
Examines the World Wide Web (WWW) ‐ a relatively new Internet service based on hypermedia, as a marketing tool, illustrating the issues raised with case examples. Explains how information can be accessed and disseminated via the WWW using a typology developed by the authors. An analysis of current usage patterns indicates that several underutilized elements of the typology may provide a competitive advantage to companies which adopt them.Keywords
This publication has 1 reference indexed in Scilit:
- Commercial Scenarios for the Web: Opportunities and ChallengesJournal of Computer-Mediated Communication, 2006