Money back guarantees in retailing: matching products to consumer tastes

• 1 January 1995
• journal article
• Published by Elsevier in Journal of Retailing
• Vol. 71  (1) , 7-22
• https://doi.org/10.1016/0022-4359(95)90010-1

Abstract

Keywords

• MODEL
• TRANSACTION
• WELFARE
• MISMATCHING
• PURCHASE
• RETAILERS
• MERCHANDISE
• RETURNING
• SELL
• PRODUCTS THAT CONSUMERS