A Blueprint for Green Marketing
- 1 April 1991
- journal article
- review article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 12 (4) , 14-17
- https://doi.org/10.1108/eb039424
Abstract
Companies have rushed to market environmentally acceptable products. But according to the author, many have ignored the planning considerations that should have preceded the development and promotion of these “green” products.Keywords
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