SOCIAL INTERACTION EFFECTS FOLLOWING A TECHNOLOGICAL CHANGE: A LONGITUDINAL INVESTIGATION.

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Abstract
In contrast to prior investigations using between-subjects designs to infer the existence of rigidity in decision behaviors, this research used a within-subject design to directly measure rigidity. We also extended previous examinations by distinguishing between semantic and episodic informational cues. Finally, we used a computer process-tracing technique that allows validity assessments of tests and keeps researcher intrusion to a minimum. Our results, based on data from three different groups of business analysts and two studies, suggest the inappropriate-ness of arguing that individuals show either exclusively rigid or non-rigid decision behaviors.

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