Implications of Social Reaction Research for Racism
- 1 December 1971
- journal article
- Published by SAGE Publications in Psychological Reports
- Vol. 29 (3) , 883-891
- https://doi.org/10.2466/pr0.1971.29.3.883
Abstract
It was asserted that evidence for the existence of the phenomenon “racism” would be forthcoming if anti-black sentiment is shown to be manifested in social reality in some consistent manner. The “Rokeach-Triandis Controversy” was reviewed in order to demonstrate that past research yields a suggestion of a possible manifestation of racism. An experimental approach at direct confirmation of the suggested manifestation was defined. The relationship of this approach to other actual and possible approaches was described. Finally, possible misinterpretations of the specified approach to the investigation of racism were delineated.Keywords
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