Developing Data to Estimate Price-quantity Relationships
Open Access
- 1 April 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 33 (2) , 34-36
- https://doi.org/10.1177/002224296903300206
Abstract
Many researchers are turning to experimentation in order to obtain sufficient variation in prices to study their relationship to quantity sold. This article discusses the results of comparing three methods of obtaining data through experimentation for price-quantity analysis.Keywords
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