The Making of a New Corporate Image
- 1 March 1989
- journal article
- review article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 10 (3) , 18-20
- https://doi.org/10.1108/eb039304
Abstract
When a company changes its mission or product line, it should coordinate a communications effort to assure investors, employees, customers, and analysts that its image reflects this new direction.Keywords
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