Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation.

1 March 1984

journal article
Published by Academy of Management in The Academy of Management Journal

Vol. 27 (1) , 25-41
https://doi.org/10.2307/255955

Abstract

Data from 58 strategic business units (SBUs) reveal that greater marketing/sales experience, greater willingness to take risk, and greater tolerance for ambiguity on the part of the SBU general manager contribute to effectiveness in the case of “build” SBUs but hamper it in the case of “harvest” SBUs.

Keywords

TOLERANCE
BUILD
MANAGERIAL
WILLINGNESS
HAMPER
STRATEGIC
AMBIGUITY
IMPLEMENTATION
TAKE
MARKETING/SALES

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