Strategies for product cannibalism

• 1 June 1988
• journal article
• research article
• Published by Wiley in Strategic Management Journal
• Vol. 9  (S1) , 9-26
• https://doi.org/10.1002/smj.4250090704

Abstract

Keywords

• CANNIBALISM
• SUPERSEDE
• MODEL
• INNOVATION
• MARKET
• BESTSELLER
• RIVAL
• LEADING FIRM
• NEW