An Empirical Investigation of the Relationship between Student Learning Styles and the Acquisition of Marketing Knowledge
- 1 August 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 5 (2) , 33-39
- https://doi.org/10.1177/027347538300500205
Abstract
This article reports on the empirical investigation of the relationship between the learning styles of students and their ability to acquire marketing knowledge. The instrument used to measure learning styles is a modified form of the Learning Style Inventory model developed by David A. Kolb.Keywords
This publication has 2 references indexed in Scilit:
- The Learning Style Inventory: Still Less than Meets the EyeAcademy of Management Review, 1981
- Experiential Learning Theory and The Learning Style Inventory: A Reply to Freedman and StumpfAcademy of Management Review, 1981