Consumer Choice and Use of Bank Credit Cards: A Model and Cross-Section Results

1 June 1975

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 2 (1) , 10-18
https://doi.org/10.1086/208611

Abstract

This study identifies and analyzes some of the factors influencing the consumer's decision to use bank credit cards versus checking accounts. A model is developed to incorporate the costs of using different transactions vehicles into the consumer's decision process. The model is tested empirically with a cross section sample of consumers.

Keywords

USE BANK CREDIT
USE OF BANK
MODEL
BANK CREDIT CARDS
CONSUMER CHOICE
TRANSACTIONS

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