From fragmentation to integration: A conceptual Pan-European marketing formula
- 30 September 1989
- journal article
- Published by Elsevier in European Management Journal
- Vol. 7 (3) , 267-272
- https://doi.org/10.1016/0263-2373(89)90119-9
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Euro-Consumers in 1992Business Horizons, 1989
- Servitization of business: Adding value by adding servicesEuropean Management Journal, 1988