The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace

• 1 April 1993
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 57  (2) , 135
• https://doi.org/10.2307/1252034

Abstract

Keywords

• MARKETING REVOLUTION
• RADICAL MANIFESTO
• DOMINATING THE MARKETPLACE
• MANIFESTO FOR DOMINATING