Drinking on television; a preliminary study with emphasis on method.
- 1 November 1977
- journal article
- Published by Alcohol Research Documentation, Inc. in Journal of Studies on Alcohol
- Vol. 38 (11) , 2199-2205
- https://doi.org/10.15288/jsa.1977.38.2199
Abstract
A procedure designed to assess the frequency of alcohol-related events in television shows and commercials is described.Keywords
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