Advertising and Quality in the U. S. Market for Automobiles
- 1 April 1998
- journal article
- Published by JSTOR in Southern Economic Journal
- Vol. 64 (4) , 922
- https://doi.org/10.2307/1061211
Abstract
Using data consisting of domestic and foreign automobiles over the period 1985-1990, the hypothesis that advertising serves as a signal of higher quality is emp...Keywords
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