Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses
- 1 June 1999
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 26 (1) , 37-54
- https://doi.org/10.1086/209549
Abstract
Text Interpretations, two experiments, and a set of reader-response interviews examine the impact of stylistic elements in advertising that form visuKeywords
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