REINTEGRATING R&D INTO BUSINESS STRATEGY

1 February 1986

journal article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 6 (4) , 49-56
https://doi.org/10.1108/eb039131

Abstract

If U.S. business fails to make long-term commitments to R&D in favor of short-term profits, one can expect competitive advantages to be lost to the Japanese.

Keywords

BUSINESS STRATEGY
REINTEGRATING R&D
TERM PROFITS
TERM COMMITMENTS
COMPETITIVE ADVANTAGES
BUSINESS FAILS
EXPECT COMPETITIVE
MAKE LONG

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