Was consumer satisfaction a pig in a poke?
- 30 April 1977
- journal article
- editorial
- Published by Elsevier in Business Horizons
- Vol. 20 (2) , 87-94
- https://doi.org/10.1016/0007-6813(77)90108-2
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Consumerism. An InterpretationJournal of Marketing, 1970
- An Experimental Study of Customer Effort, Expectation, and SatisfactionJournal of Marketing Research, 1965