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International Marketing and Purchasing
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International Marketing and Purchasing
International Marketing and Purchasing
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1 January 1981
book
Published by
Springer Nature
https://doi.org/10.1007/978-1-349-05475-6
Abstract
No abstract available
Keywords
BRAND
COMMUNICATION
DATA ANALYSIS
DESIGN
EMPIRICAL RESEARCH
INNOVATION
INTERNATIONAL MARKETING
MARKET RESEARCH
MARKET SEGMENTATION
MARKETING
MOTIVE
PRODUCT DEVELOPMENT
PROMOTION
REPUTATION
TRUST
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