A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

1 June 1975

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 2 (1) , 38-52
https://doi.org/10.1086/208614

Abstract

Three experiments were conducted on the predictability of four multi-attribute models. Results support using the “adequacy” formulation over the Fishbein and Rosenberg models if the investigator's goal is maximization of explained variance. The utility of eliciting salient beliefs and the nonequivalence of value and prominence components is shown also.

Keywords

MODELS
ATTITUDES
ADEQUACY
SALIENT
MAXIMIZATION
ROSENBERG
MULTI ATTRIBUTE
NONEQUIVALENCE
FOUR MULTI
FISHBEIN

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