Advertising History-According to the Textbooks
- 1 October 1980
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 9 (3) , 3-11
- https://doi.org/10.1080/00913367.1980.10673324
Abstract
With two exceptions, introductory advertising texts present a naive and inaccurate account of the history and development of advertising. National advertising is described merely as an attempt to inform distant consumers about the manufacturer's product, an explanation which is inadequate and at odds with historical and contemporary evidence as well as orthodox economic theory. An understanding of advertising as an economic institution is not found in any of the texts.Keywords
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- Barriers to New CompetitionPublished by Harvard University Press ,1956
- Social Change and the FamilyThe Annals of the American Academy of Political and Social Science, 1932