Risk Communication: Absolute versus Relative Expressions of Low-Probability Risks

• 31 December 1994
• journal article
• Published by Elsevier in Organizational Behavior and Human Decision Processes
• Vol. 60  (3) , 387-408
• https://doi.org/10.1006/obhd.1994.1091

Abstract

Keywords

• BEHAVIOR
• MODELS
• EXTREME
• TIRES
• TOOTHPASTE
• EDITED
• TAKES
• LOW PROBABILITY RISKS