THE GROWING IMPORTANCE OF LIFESTYLE RESEARCH IN MARKETING AND ADVERTISING FINANCIAL PRODUCTS AND SERVICES

Publisher Website
Google Scholar
Abstract
The background changes in consumer financial markets over the last ten years are outlined and the future developments examined for which marketing packages like Tyne Tees Television's “Financial Pulsebeat” have been specifically designed, helping advertisers identify — and reach — the right consumers of their products.

This publication has 0 references indexed in Scilit: